Jesus loves everyone even non-believers but He loves lowly people more. I have read few book and all of it agrees on one thing; Jesus likes to use the weak people to shame the mighty one.

It is the lowly people that think of themselves less. Jesus believes they have a heart to serve God and that is the most valuable thing for Jesus (First Commandment).

Everyone of us is unique and God designed us specifically and it is by no accident. Therefore, in the eyes of the God, we are so valuable that God gave His only Son to die for us. The cross is the best  evidence.